Privacy Policy


Read carefully the information below. They indicate how your personal data are gathered, used and protected at Whirlpool's website. In providing personal information or in navigating through the website, you will be automatically agreeing with the utilization, protection and security rules set in here.

Advantages of registering at Whirlpool's Website

Your identification in this website is the key to access a world of products, services and information developed by Whirlpool to make your life easier and simpler. Your identification at the website will allow Whirlpool to offer you:

  • Quick and easy identification in future visits;
  • Development of products and services customized according to your profile;
  • Information on launches, news and promotions, firsthand;
  • Participation in opinion polls for the development of new products;
  • Important information on security and functioning of products.

How your information is gathered at the website?

During your first visit to Whirlpool's website, when using certain functionalities such as: making an online purchase; scheduling the visit of a technician; sending an email; using the virtual consultant; etc., we will ask you to identify yourself. In all cases, certain information is mandatory and other ones are optional, but this will always be informed. Apart from the information you will provide us with, the website will store information on purchases or other contacts with us. Such gathered information has the purpose of customization, to facilitate your future visits.

Security and Protection of your personal information

Security of your personal information is our priority. To ensure such security, we have adopted some measures:

Data encryption

Every time you access a given section of the website where you are asked to identify yourself or to supply information to Whirlpool, the transfer of such data between your PC and our site will be performed using a secured connection, which encodes the information prior to transferring them through the Internet. Such secured connection is homologated by VERISIGN, the largest authority in digital certification of the world.

User's password for purchases

To guarantee that access to your personal information is not obtained by unauthorized third-parties, you shall register an access password for access to Whirlpool's website, which you may change at any time by clicking over the "I forgot my password" link, and confirming some of your data. Your access password is personal and not transferable, and you shall keep it in secrecy.

Your Privacy

All information sent by you are stored at Whirlpool's database, and handled according to the ethical and legal provisions foreseen under the Consumer's Defense Act, under the Decree number 5 dated August 27th 2002, from the Secretary of Economic Rights, and under the Ethics Code of ABEMD – Brazilian Association of Direct Marketing. We do not transfer to third parties any information or personal data of our client, which have not been previously authorized. We do not store data related to the payment method chosen during your purchase, such as, for instance, your credit card number. Our computers are installed according to the strictest international standards in security for computing environments. All information gathered at the website is stored in our computers without human interference. And all analysis performed using your individual information are also carried out through electronic processing, and results presented will always constitute statistical summaries, where your name will never be shown.

Other Measures to Protect your Privacy

Beyond the aforementioned security measures, the website will automatically cancel the ongoing identification, after 30 minutes of inactivity. This is yet another measure to prevent unauthorized third parties from accessing your data.

How we use your information

Whirlpool will use, if previously authorized, the information sent by you for the purposes of marketing. As such, you may receive direct mails and emails containing information from Whirlpool and its partners. Your information will also be used for statistics about your profile and that of other users who access our website, allowing the development of products and services.

General recommendations about protecting your privacy

You also have an important role in protecting your privacy. We recommend that you do not reveal your password to third parties. Also, close your browser window whenever you finish your visit to Whirlpool's website. It will prevent third parties from accessing your personal information, particularly when you are using PCs at your office or at public places. If you are a minor, seek permission from your parents or responsible parties before releasing any of your personal information on the Internet.

Changes in our security and privacy policies

Whirlpool reserves itself the right to, at any time, modify, change, add or remove parts of this policy. We recommend that you read the policy whenever you visit Whirlpool's website. The latest update on this policy of privacy and security was made on 22nd May 2005.

If you still have any doubt, please feel free to contact us using the Online Help (Chat), from Mondays to Saturdays from 7:30 am to 10:00 pm (except public holidays), Talk to Us (e-mail), or call our hotline:

Capitals and metropolitan regions – 3003 0777
Other locations – 0800 97 00 777
Service Hours: Mondays to Saturdays, from 7:30am to 10:00pm.