Whirlpool Latin America strives to produce more and more clean products that are less polluting. Its goal is that its domestic appliances are allies of consumers, providing a more sustainable way of life.
In every cycle of ten years, the products developed by the company save 40% to 50% of energy - including gas and electricity - compared to the previous generation of appliances. Refrigerators launched in the past three years, for example, use 23 kWh per month of energy, compared to 46 kWh per month of the products launched 12 years ago.
At the end of 2009, 97% of the Company´s portfolio was considered as being Class A by Inmetro, which confirms the low rates of energy consumption. That same year, the company had 253 products certified by Procel (National Program for Electricity Conservation) and 57 by Conpet (National Program for the Rational Use of Oil and Natural Gas Products).
Regarding the use of water, its current laundry products consume 60% less than they did in 2001.
For 2010 and 2011, Whirlpool has set an agenda of sustainability goals, which were deployed in 37 macro initiatives and 100 departmental targets.
Thus, all areas of the company have goals related to sustainability, including an impact on executive's bonuses. The results are monitored quarterly and are seen as being as important as the financial performance figures.
The pillars of these goals are the same as Whirlpool's vision of sustainability:
• Waste reduction;
• Social equity;
• Sustainable use of water;
• Reduction of carbon emissions;
• Reduction of harmful substances in the production process.
Click here to read the Sustainability Report.